Podcasting is a Must-Have for Business Professionals: Boost Credibility, Reach, and Relationships

Sitch Radio

From the Studio 

As a business professional, the idea of starting a podcast may be appealing, yet the added responsibility may appear daunting. However, it is important to consider the potential benefits a podcast can bring to your business. The primary reason for starting a podcast should be the enhancement of your business, rather than personal interest or the perception of having a suitable "podcast voice." Before committing to the production of a podcast, one should weigh the potential benefits against the effort required for production.

Three potential benefits of starting a podcast for your business include

·       Increasing Credibility

·       Expanding reach

·       Building relationships

First, being on a professionally produced podcast can give an individual an edge in terms of credibility with their audience. This can be furthered by creating engaging and informative content that is relevant to the industry. Additionally, including a professional image of yourself in the podcast artwork can aid in creating a visual representation for the audience.